@consultants and founders
Two Kits, Zero Guesswork
Built for everyday use — decisions made, templates ready
Hi, I’m Vic — obsessed with illustration, typography and iced coffee. 80+ brands in, sketching by hand is still my favorite part.
When branding isn’t consistent, it comes down to the same two problems:

Generic is invisible.
People give it a second before deciding whether to keep looking, and anything that looks like everything else gets scrolled past.
Improvising is expensive.
You're saving references and bending templates that were made for someone else. In the end, nothing matches and the post goes up late — or not at all.
Here are the two strategic kits that solve them.
Brand Kit
A flexible visual identity built around how your business actually works, with the logo, colors, typography and brand tools you need to show up consistently.
What’s included
- Brand Discovery
- Logo Concepts
- Color & Typography
- Logo Files
- Assets & Grids
- Brand Guidelines
Starting at 2500 NIS
Explore the Brand Kit →Media Kit
Custom Canva templates for social media, presentations, and everyday collateral. All built on your brand, so you never start from scratch.
What’s included
- Social Media Essentials
- Presentation Kit
- Everyday Marketing
- Canva Workspace & Usage Guide
Featured Projects
- Mosaic
- Israel Home Store
- Gova10
- English Speaking Networking
- Bowstring
- The Nourished Women’s Circle
- Equilibrio
- Thru Process
- Tailor Made Israel
- Tri-State Surgical
- Bambeloo
- Jewessence
- Insightful Counseling
- Daniella Benson
- NAIMA
From the blog
Why your brand color has three codes: HEX, RGB and CMYK
RGB and HEX are for screens, CMYK is for print. What each code does, when RGB alone is enough, and why the printed color can come back duller.
Logo variations: what they are and why you need more than one
One logo can't fit a profile picture, a wide banner and an embroidered shirt. The standard logo variations, what each is for, and which ones you need.
Logo file formats explained: PNG, JPG, SVG, PDF and EPS
Which logo file goes to the printer, the embroidery shop, Canva or a developer. What PNG, JPG, SVG, PDF and EPS each do, and why a JPG has a white box.
Free fonts vs. licensed fonts: what a small business should know
Why a team making its own posts often does better with a free Google font, what a font license covers, and what to ask before you pick a typeface.
- The blogLogos, color, files and fonts, explained in plain words.Read more
What clients say
Shout out to Vic Ulsh for being a brilliant designer and overall awesome human. She not only applied her signature design awesomeness to my brand but also went above and beyond to take my ideas and make them a million times better.
And she didn’t roll her eyes once. Professionally, I have worked with her on my clients’ branding, and watching her in action is astonishing.
Ideas, thoughtfulness, plus responsiveness to her client’s feedback, to produce beautiful logos that truly reflect their brand.
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