Branding Projects

ESN connects English-speaking professionals in Israel through community-focused business networking.

Branding Challenge: To create a brand that feels dynamic and professional while standing apart from typical corporate visuals.

The logo — a coffee cup with an “E” inside a speech bubble — captures the heart of the brand: genuine connection, not just business. A lively, elegant green serves as the main brand color, helping ESN stand out on social media and in digital spaces.

Equilibrio is a movement method that restores pelvic balance and body awareness for women around childbirth.

Branding Challenge: To move away from generic “mom & baby” aesthetics and reflect the depth of this movement-based method.

The logo features a butterfly-shaped pelvis, symbolizing ease and transformation, with a natural green that evokes grounded vitality.

Israel Home Store is a one-stop online shop helping English-speaking families in Israel furnish their homes with comfort and ease.

Branding Challenge: To build a brand that feels trusted and reliable while still reflecting warmth and the excitement of setting up a new home.

The visual identity combines a friendly house icon with a clean, modern aesthetic and a vibrant yet homey color palette.

Tailor Made organizes immersive Birthright trips designed specifically for Gen Z and millennial Americans.

Branding Challenge: To create a brand that feels young, modern, and high-quality while still communicating cultural depth.

The resulting brand pairs bold typography with sleek, Instagram-friendly design – appealing to a digitally native audience seeking both fun and meaning.

Gova10 is a global boutique communications agency that helps startups and organizations tell their story clearly, credibly, and effectively.

Branding Challenge: To create a brand that feels both high-level and approachable — appealing to C-suite clients while standing out from typical corporate styles.

I developed a bold, streamlined visual identity that reflects their clarity-driven mission and positions them as both strategic and creative.

Naima is a handmade gift brand offering colorful, practical items for babies, children, and parents — crafted with love and Dutch design sensibility.

Branding Challenge: To build a brand that captures both the joyful creativity and the thoughtful functionality behind each product.

The playful logo combines a hand gesture with a heart to represent handmade care, while the vibrant palette and whimsical patterns bring warmth and personality to every touchpoint.

Pack for Camp is an e-commerce brand that makes it easy for parents to get their kids camp-ready with curated, pre-packed gear bundles.

Branding Challenge: To create a brand that feels fun, organized, and trustworthy — appealing to busy parents while exciting kids.

The visual identity features a bold, outdoorsy color palette, playful typography, and nature-inspired elements that capture the spirit of summer camp.

Lucy’s Social Pet Store is a playful, personality-driven pet brand inspired by the co-founders’ adopted dog, Lucy, and her sidekick Herzel the cat.

Branding Challenge: To create a brand that’s professional enough for e-commerce while still warm, fun, and community-centered.

I designed custom illustrated mascots that became central to the brand identity – bringing heart, recognition, and a lovable face to every touchpoint, from packaging to social media.

Brian Burns helps long-married couples and parents navigate high-conflict relationships with clarity, strength, and straightforward tools for connection.

Branding Challenge: To create a brand that feels grounded, professional, and emotionally intelligent – without being cold or clinical.

The BB monogram in the logo doubles as a yin-yang-inspired form, representing two individuals in relationship: distinct yet deeply connected. A structured, masculine palette supports the brand’s tone of directness, growth, and trust.

Vector Group is an aviation-focused business group made up of four specialized companies.

Branding Challenge: To design a sleek, professional logo that unifies the group’s diverse services under a single, memorable brand.

The final mark combines the letter V with the concept of vectors — visualized through directional lines that evoke movement and precision in the sky.

The Social Media Academy teaches entrepreneurs and small business owners how to grow their brands through smart, strategic social media.

Branding Challenge: To create a brand that feels educational yet energetic — professional without being stiff.

The visual identity uses bold colors and clean, modern design to position the academy as approachable, current, and results-driven.

TRACE is a research lab focused on trauma, resilience, and community engagement through psychology and public policy.

Branding Challenge: To develop a brand that feels grounded in science while still warm and human-centered.

The logo features a custom line-art illustration of a brain shaped like a ball of yarn gently unraveling – symbolizing complexity, healing, and understanding.

Rebecca Pash is a personal trainer and holistic nutritionist who helps women reconnect with their bodies, improve their health, and build lasting habits through movement and mindful eating.

Branding Challenge: To create a cohesive brand that unites both fitness and holistic nutrition under one visual identity.

The visual identity features soft yet strong colors and a clean, modern layout that communicates balance, empowerment, and well-being.

Bambeloo is a modern baby brand inspired by Dutch postpartum care traditions, offering thoughtfully designed products for new parents.

Branding Challenge: To create a warm and contemporary visual identity that avoids the cliché baby pastels, while still feeling gentle and nurturing.

The brand features clean typography, Nordic-inspired motifs, and a soft yet sophisticated color palette — positioning Bambeloo as a calm, stylish alternative in a market often filled with overly sweet or conventional visuals.

Jewessence is a Jerusalem-based program that helps women reconnect with Jewish wisdom through learning, community, and personal growth.

Branding Challenge: To create a brand that feels meaningful and modern — rooted in tradition without looking dated.

The visual identity blends elegant florals with warm, earthy tones, reflecting both the richness of Jewish heritage and the freshness of a new community.

Bowstring is a digital advertising agency that helps businesses grow through creative strategy, media planning, and performance-driven campaigns.

Branding Challenge: To craft a visual identity that feels bold, smart, and creative – something that stands out without relying on overused marketing visuals.

Instead of the typical target icon, the logo flips the idea: turning the goal into an arrow, subtly referencing the “A” in “AD.” The result is a confident and memorable mark that speaks to sharp direction and impact.

The Nourished Women’s Circle is a year-long program empowering women to achieve hormonal balance through personalized nutrition, natural medicine, and community support.

Branding Challenge: To create a brand that conveys trust, clarity, and warmth.

The visual identity features a soft, earthy palette and a delicate floral logo that symbolizes growth, connection, and natural wellness.

Clarity is a legal consultancy that helps individuals and families navigate complex legal matters with confidence and ease.

Branding Challenge: To create a brand that feels approachable and human — breaking away from the stiff, intimidating tone typical of the legal world.

The visual identity uses warm, grounded colors and clean typography to communicate trust, professionalism, and accessibility.

Sharleen Herz is a personal stylist and image consultant who helps women feel confident and aligned through intentional style choices.

Branding Challenge: To create a brand that feels elevated and personal — reflecting both fashion expertise and warmth.

The visual identity combines refined typography with a rich, golden palette that communicates sophistication, confidence, and a personal touch.