20+ years in design 🎉, 10+ years in branding 🎂, 80+ happy brand clients 🥳
About
Nice to meet you!
I’m Vic.
I’m a brand and logo designer in Tel Aviv, and VICULSH is my one-person studio. I work with consultants and founders in Israel and the US, and every logo I make starts as a sketch on my iPad.
Illustration is my favorite part of the job, and I bring it into a logo whenever the brand has room for it.
- 20+ years in design
- 10+ years in branding
- 80+ brands
Move your cursor up and down.
How I got here
From a dial-up modem to 80-something brands.
- 1998
Dial-up and GeoCities
I taught myself HTML on GeoCities pages, mostly by breaking them and fixing them again.
- 2005
Design, professionally
I started in print, then moved on to web and social media design.
- 2016
Brand identity
Branding became the whole job. 80+ brands since, each one drawn by hand first.
Outside the studio
A few things that aren’t on the invoice.
- Illustration, typography and iced coffee, in no particular order.
- Multicultural, and fully trilingual in Russian, Hebrew and English.
How working
with me goes.
Every project has a written timeline and one price agreed up front.
- I draw first.You see the iPad sketches before anything gets polished, and pick the direction we develop.
- Your answers set the direction.You fill in a questionnaire about your business and clients, and I make the visual decisions from it.
- It's just me.One designer from the first sketch to the final files.
Vic is an artist: creative and intuitive… She took my vague vision of the look I wanted – merged it with a deep understanding of the work I do, and then captured and expressed it perfectly in a logo, in branding colors and fonts… Vic is a pleasure to work with – professional, warm, and endlessly patient.
Have a project in mind?
Book a free call.