Hi, I’m Vic — a brand designer building identities that feel clear, memorable, and unmistakably yours.

For over 20 years, I've worked in graphic design and branding across all kinds of industries and styles. Some clients come to me right at the start; others already have a logo but need a stronger direction that holds up across their whole business.

Logos get a lot of attention, but the bigger job is building the visual language around them — one that creates recognition, earns trust, and grows alongside your business.

My process blends strategy and curiosity. I come to every project without assumptions, so I can see each brand clearly and figure out what will resonate with the right audience.

I work mainly with English-speaking businesses in Israel and clients abroad, creating branding that lives well online and off. My style mixes clean structure with personality, so brands look professional without feeling cookie-cutter.

I also love building flexible visual systems — branding that moves, evolves, and stretches across websites, social, presentations, packaging, and the everyday stuff your business runs on.