Brand Kit

A Brand You'll Actually Use

A flexible visual identity built around how your business actually works, with the logo, colors, typography and brand tools you need to show up consistently.

Generic is invisible.

People give it a second before deciding whether to keep looking, and anything that looks like everything else gets scrolled past.

From Brief to
Brand Kit in 6 Steps

Ready to start your Brand Kit?

Book a call

Brand Discovery

We start with your goals, audience, business and what the brand needs to do.

Logo Concepts

You'll see three distinct creative directions, drawn from your questionnaire and vision board.

Color & Typography

A brand palette and a font pairing chosen to work together.

Logo Files

PNG, JPG, PDF and SVG, in color and one-color versions.

Assets & Grids

Icons, illustrations or patterns, plus layout grids for social, slides and print.

Brand Guidelines

One guide to using it all, with example layouts to start from.

Ready to start your Brand Kit?

Book a call

The process started with an in-depth questionnaire and that made our work together easy and efficient. I could not be happier with the outcome!

Deborah OpolionAdvocate
Pages of the Gova10 brand guide, laid out as a mosaic
Pages of the Tri-State Surgical brand guide, laid out as a mosaic
Pages of the Equilibrio brand guide, laid out as a mosaic
Pages of the Jewessence brand guide, laid out as a mosaic
Pages of the Vector Group brand guide, laid out as a mosaic
Pages of the Thru Process brand guide, laid out as a mosaic
Pages of the Bowstring brand guide, laid out as a mosaic
Pages of the Tailor Made Israel brand guide, laid out as a mosaic
Pages of the Bambeloo brand guide, laid out as a mosaic
Pages of the The Nourished Women's Circle brand guide, laid out as a mosaic
Pages of the Elena Livshiz brand guide, laid out as a mosaic
Pages of the Dr. Ela Greenberg brand guide, laid out as a mosaic

Gova10

Every Decision, Written Down

Your final Brand Kit includes the rules and tools needed to actually use the identity consistently.

  • Logo system

    Primary, secondary and icon versions, with variations for different placements.

    • 3 initial creative directions
    • Primary and secondary logo
    • Brand mark or icon
    • Print and digital files, in color and one-color
  • Color + typography

    Clear combinations so you don't have to reinvent the look every time.

    • Color palette
    • Recommended fonts for body text and headings
  • Usage guidelines

    Simple rules for keeping everything recognizable and consistent.

    • Logo placement and spacing rules
    • Brand imagery direction
    • Asset library and design grids
    • Brand guide PDF
Need more? Social templates and additional brand assets can be added separately.See the Media Kit →

Is This Brand Kit Right for You?

  • You're starting a new business and want to launch with a clear visual identity.

  • Your branding has become inconsistent and you want one system you can actually follow.

  • You already have a logo, but the rest of the visual brand has never really been defined.

What Clients Say

Shev SimonBranding Coach

Shout out to Vic Ulsh for being a brilliant designer and overall awesome human. She not only applied her signature design awesomeness to my brand but also went above and beyond to take my ideas and make them a million times better.

And she didn’t roll her eyes once. Professionally, I have worked with her on my clients’ branding, and watching her in action is astonishing.

Ideas, thoughtfulness, plus responsiveness to her client’s feedback, to produce beautiful logos that truly reflect their brand.

01 / 10

Brands I've Worked With

Vector Group
Vector Group

Questions About the Brand Kit

Something else? Book a call →

How much does the Brand Kit cost?+
Starting at 2500 NIS. Book a call, tell me about the business, and I'll send a quote.
How long does it take?+
Two to four weeks, from the discovery session to final delivery.
How many logo concepts do I get?+
Three distinct directions, drawn from your questionnaire and vision board. You pick one, and it gets refined from there.
What files do I get?+
Your logo in PNG, JPG, PDF and SVG, in color and one-color versions, plus the color codes, the font pairing and the brand guide, all in one shared folder.
What do I need to have ready before we start?+
Nothing designed. You fill in a questionnaire about the business, who it's for, and what you like and don't, and I make the visual decisions from your answers. If there's something in your current logo you want to keep, send it along.
Can I add social media templates?+
Yes. That's the Media Kit: Canva templates for posts, decks and everyday collateral, built on your Brand Kit and quoted per project.
What happens after I book a call?+
We talk through the business and what you need, and I send a quote. Once we start, you get the questionnaire, and the discovery session builds from your answers.
Do you use AI or stock art to design logos?+
No. Every logo is drawn by hand first and then built as a vector file. No AI and no stock art.
Can I use my branding on merchandise or packaging?+
Yes. The files work for print as well as screens, so the same logo goes on packaging, signage and merchandise.
Do you work with clients outside of Israel?+
Yes. I'm based in Tel Aviv and work with clients worldwide. Everything runs remotely, from discovery to final delivery.
How do we communicate during the project?+
By email and scheduled video calls. You get progress updates at each milestone, and you can reach me directly with questions or feedback throughout.

Ready for a Brand You'll Actually Use?

Tell me about the business on a call, and I'll send a quote.

Book a call