Israel Home Store
- Client:
- Israel Home Store
- Niche:
- Online Home Goods
- Year:
- 2024
Israel Home Store is a one-stop online shop helping English-speaking families in Israel furnish their homes with comfort and ease.
Branding Challenge: To build a brand that feels trusted and reliable while still reflecting warmth and the excitement of setting up a new home.
The visual identity combines a friendly house icon with a clean, modern aesthetic and a vibrant yet homey color palette.
01 — From concept sketch
to vector logos
2021 — the first storePack for Camp- A packed duffel bag in a round badge, with compartments in pink, yellow and blue
- Grass green and sky blue for the outdoors
- Montserrat, mostly in bold caps
2024 — the sister storeIsrael Home Store- A house cut into four colored quarters, inside a map pin
- Deep Navy with three softer accents
- Poppins for headlines and body, mostly in sentence case
02 — Color & type
- Deep Navy
- Hex
- #285591
- RGB
- 40 85 145
- CMYK
- 93 73 16 2
- Sea Breeze
- Hex
- #5DC1BE
- RGB
- 93 193 190
- CMYK
- 60 1 29 0
- Golden Sunrise
- Hex
- #F2B028
- RGB
- 242 176 40
- CMYK
- 4 33 97 0
- Blush Pink
- Hex
- #F17CAC
- RGB
- 241 124 172
- CMYK
- 0 65 3 0
03 — Design Grid + Media Toolkit
04 — Applied
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