Jewessence

Client:
Jewessence
Niche:
Jewish Women’s Education
Year:
2022

Jewessence is a Jerusalem-based program that helps women reconnect with Jewish wisdom through learning, community, and personal growth.

Branding Challenge: To create a brand that feels meaningful and modern — rooted in tradition without looking dated.

The visual identity blends elegant florals with warm, earthy tones, reflecting both the richness of Jewish heritage and the freshness of a new community.

Jewessence brand identity applied

01 — From concept sketch
to vector logos

02 — Color & type

The guide's typography page: HEADLINE TEXT in Romantic, SUB HEADLINE TEXT solid and in outline with sample body text in BW Modelica, and Hand-written Cursive text for testimonials in Dream Believer
  • Peach
    Hex
    #DD9587
    RGB
    221 149 135
    CMYK
    12 50 42 2
  • Light Green
    Hex
    #507875
    RGB
    80 120 117
    CMYK
    69 35 46 21
  • Dark Green
    Hex
    #1A403F
    RGB
    26 64 63
    CMYK
    85 48 59 57
  • Off White
    Hex
    #F3EEEC
    RGB
    243 238 236
    CMYK
    6 7 7 0

03 — Design Grid + Media Toolkit

04 — Applied

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