People on Programs
01 · The brief
People on Programs is a consulting company that helps educational programs grow and recruit more participants. The work runs in three steps: review the recruitment structure, design a custom strategy, then train the program's team through it.
The name was already set, and so were its three taglines: Turn applicants into students. Share your program's vision. Growth strategy and training.
Program growth consulting was a niche that barely existed, so the brand had to look credible to universities and international programs from the first post.
The challenge
- Get a three-word name down to a mark that holds up as a round social avatar.
- Carry a webinar poster, a brochure and a feed post in one system.
- Stick to two colors, so the photographs can bring the rest.
02 · Sketch
Drawn by hand first
Every Brand Kit starts here, on my iPad, before any vector work.
03 · Color & type
- Indigo
- Hex
- #383472
- RGB
- 56 52 114
- CMYK
- 93 93 24 12
- White
- Hex
- #FFFFFF
- RGB
- 255 255 255
- CMYK
- 0 0 0 0
04 · Media Kit
05 · In use
06 · Handover
What they left with
- Logo variations, colorways and recommended use
- Color
- Photo direction
- Typography
- Design grids
- EPS
- PNG
- JPG
