The Social Media Academy

Sector
Social media education
Year
2021
Kit
Brand Kit
Scope
Color rounds, logo, icon, color, typography, decorative elements, social media grids, merchandise mockups, brand guide
The Social Media Academy mockup

01 · The brief

The Social Media Academy teaches social media. Its material runs on Instagram: live sessions with guest teachers, a podcast, and posts that explain things like why the order of your hashtags matters.

The challenge

  1. A mark that still reads inside the round avatar crop on Instagram.
  2. One system for a live-session banner, a podcast cover and a quote post.
  3. Look like a place to learn without looking stiff.
The Social Media Academy brand identity in use

02 · Sketch

Drawn by hand first

Every Brand Kit starts here, on my iPad, before any vector work.

Construction
The Social Media Academy logo in purple: THE SOCIAL MEDIA in small capitals over a heavy lowercase academy, the y's tail curling back up
Final logo

03 · Color & type

Type specimen: LIVE TODAY in heavy Losta Masta capitals, LEARN FROM THE BEST in thin Volgue capitals, and a two-line tip about hashtags in Texta
  • Academy Purple
    Hex
    #442978
    RGB
    68 41 120
    CMYK
    92 100 15 0
  • Teal
    Hex
    #39AEAC
    RGB
    57 174 172
    CMYK
    71 7 37 0
  • Light Teal
    Hex
    #A9D7D5
    RGB
    169 215 213
    CMYK
    38 1 20 0
  • Gray
    Hex
    #EAEAEA
    RGB
    234 234 234
    CMYK
    10 7 8 0

04 · Media Kit

05 · In use

The Social Media Academy applied: a type card reading Live Today on purple, a purple mug with the wordmark beside a white mug with the icon, the podcast cover on a phone with earbuds, a purple USB drive with the icon beside a laptop, two white T-shirts on purple, and the icon pressed into purple card
Cover of The Social Media Academy branding guide: the podcast cover on a phone with earbuds, beside the words Branding Guide, Branding & Design by vecto.cc

06 · Handover

What they left with

  • Logo variations, colorways and recommended use
  • Color palette
  • Typography
  • Live-session banner
  • Decorative elements
  • Post layouts
  • Branded mockups
  • PDF
  • PNG
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