Tri-State Surgical

Client:
Tri-State Surgical Supply & Equipment
Niche:
Medical Supply Distribution
Year:
2025

Tri-State Surgical Supply & Equipment has distributed medical supplies out of Brooklyn since 1976, to nursing homes and hospitals across the US. It moves more than 20,000 products a day.

The logo had carried the company a long way: three columns with a swoosh through them, in blue and orange. With the 50th anniversary coming up, they wanted an identity that looked ready for the next fifty years without losing what customers already recognized.

The challenge

  • Carry the legacy and credibility of the past 50 years with the new, updated look.
  • Just as dependable as the big distributors, with the personal service a smaller company can actually give.
Tri-State Surgical brand identity applied

01 — From concept sketch
to vector logos

  • The original Tri-State Surgical mark: three classical columns in blue and orange with a blue swoosh cutting through them
    BeforeThe original
    • Three classical columns with a swoosh cutting through
    • Bright blue and orange
    • TRI-STATE in heavy sans-serif capitals
  • The new Tri-State Surgical stacked logo: two brackets and a center bar in Trust Blue above the TRI-STATE wordmark
    2025The refresh
    • Three columns as flat strokes, the outer two squared into brackets
    • Trust Blue and Caring Navy, with Healing Sand as the accent
    • A slab serif wordmark over SURGICAL SUPPLY & EQUIPMENT

02 — Color & type

  • Soothing Mist
    Hex
    #D3E6ED
    RGB
    211 230 237
    CMYK
    16 3 4 0
  • Trust Blue
    Hex
    #1072A3
    RGB
    16 114 163
    CMYK
    89 50 17 1
  • Caring Navy
    Hex
    #1D3456
    RGB
    29 52 86
    CMYK
    96 82 40 33
  • Healing Sand
    Hex
    #F68E46
    RGB
    246 142 70
    CMYK
    0 54 80 0

03 — Imagery

04 — Applied

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