Daniella Benson

Discover Israel with Daniella is a licensed tour guide's business, taking small groups through places like Jaffa, Jerusalem and Acco.

Branding Challenge: To turn a long name into a warm, memorable mark that works as a small icon, a pin on a map and a logo on a tote.

The logo stacks three nested arches, drawn from the doorways and windows of the places she guides through, above a high-contrast serif, set in clay, navy and champagne pink — one warm system for itineraries, daily tips and merch.