NAIMA

Client:
NAIMA — Gifts Crafted with Love
Niche:
Handmade Gifts
Year:
2021

Naima is a handmade gift brand offering colorful, practical items for babies, children, and parents — crafted with love and Dutch design sensibility.

Branding Challenge: To build a brand that captures both the joyful creativity and the thoughtful functionality behind each product.

The playful logo combines a hand gesture with a heart to represent handmade care, while the vibrant palette and whimsical patterns bring warmth and personality to every touchpoint.

NAIMA brand identity applied

01 — From concept sketch
to vector logos

02 — Color & type

  • Red
    Hex
    #E9545D
    RGB
    233 84 93
    CMYK
    1 79 54 0
  • Deep Blue
    Hex
    #1B323F
    RGB
    27 50 63
    CMYK
    91 66 50 55
  • Teal
    Hex
    #72C1AD
    RGB
    114 193 173
    CMYK
    58 0 39 0
  • Sky Blue
    Hex
    #99D2E6
    RGB
    153 210 230
    CMYK
    44 2 9 0
  • Lavender
    Hex
    #B39CC9
    RGB
    179 156 201
    CMYK
    35 42 1 0
  • Marigold
    Hex
    #F9B84C
    RGB
    249 184 76
    CMYK
    0 32 77 0

03 — Patterns

04 — Applied

05 — Illustrations

A hand-drawn flat lay of NAIMA's rolled changing mat, with arrows running from cream, a hairbrush, lotion, a teething toy, a blanket and a pack of wipes into the mat
A hand-drawn baby in a yellow heart bodysuit lying on NAIMA's open changing mat, with the blue side pad beside it

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