Tailor Made Israel
- Client:
- Tailor Made Israel
- Niche:
- Birthright Trips for Young Adults
- Year:
- 2020
Tailor Made organizes immersive Birthright trips designed specifically for Gen Z and millennial Americans.
Branding Challenge: To create a brand that feels young, modern, and high-quality while still communicating cultural depth.
The resulting brand pairs bold typography with sleek, Instagram-friendly design – appealing to a digitally native audience seeking both fun and meaning.
01 — The mark
02 — Color & type
- Navy
- Hex
- #115389
- RGB
- 17 83 137
- CMYK
- 97 72 22 5
- Blue
- Hex
- #3092D0
- RGB
- 48 146 208
- CMYK
- 75 31 0 0
- Cyan
- Hex
- #41C6EB
- RGB
- 65 198 235
- CMYK
- 62 0 4 0
- Magenta
- Hex
- #CB1A5E
- RGB
- 203 26 94
- CMYK
- 13 100 44 4
- Cream
- Hex
- #F2EDD5
- RGB
- 242 237 213
- CMYK
- 5 4 17 0
03 — Layouts
04 — Design Grid + Media Toolkit
05 — Applied
Next case study