Thru Process

Thru Process is an operations consultancy that helps businesses find their bottlenecks, fix their workflows and put in systems simple enough to grow on.

Branding Challenge: To show the move from complicated to simple without borrowing the design-process squiggle the whole field already knows, and to look as orderly as the work it sells.

The mark is a single hand-drawn stroke that loops twice and then straightens into a line over the name, set in deep teal and pale blue, with one warm yellow kept for calls to action.